The concept behind this shoot was Kate Moss’s infamous quote, “Nothing tastes as good as skinny feels.” Moss is known for her love of Diet Coke and was briefly the creative director for Diet Coke. The styling for this shoot is based on old Coke ads mixed with Kate Moss’s love for Boho Chic, a style that blends elements of many global cultures. The photoshoot is meant to mock the early 2010s style and attitude. By taking a satirical approach to Kate Moss’s iconic persona, the photoshoot aims to add humor to a brand that typically takes a more serious route.

Director: Cameron Irish

Stylist: Paige Windham & Mallory Pereira

Photographer: Emma Woodley

Talent: Julia Shook & Summer DuPont